Hashtags for mgm casino vegas11/18/2023 ![]() ![]() The new ad features Live Nation residency artists Shania Twain, Christina Aguilera and Aerosmith, who filmed their part during one of their “Deuces Are Wild” residency dates at Park Theater at Park MGM. Las Vegas tapped into its roster of star-studded resident performers to showcase the destination in a way that Only Vegas can. The new campaign launched during the 62nd GRAMMY™ Awards, making Las Vegas the first destination to ever place a 60-second ad during the international broadcast and the first to debut the campaign with an emoji prompted by the campaign hashtag #OnlyVegas on Twitter. Using this intel, we decided to showcase what ONLY happens in Las Vegas to excite visitors about the destination. Our research confirmed that our visitors know the unexpected can happen in Vegas and that an ordinary day or night can become extraordinary. Las Vegas is at the forefront of business innovation, technological advancement, and of course, spectacular entertainment. As we entered into a new decade, the time was right to evolve the ‘What Happens Here, Stays Here’ tagline to reflect the evolution of the destination, the experience and the visitor. Our research shows that with the stress and pressure of everyday life, our travelers are seeking an escape from it all, which Las Vegas has always provided.
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